2. Dolce & Gabbana

Overview

Dolce & Gabbana ranks second in this 2026 selection because it represents the strongest fashion statement within the bathrobe category. Unlike Mermaids Club, which is purpose-built for beach use, Dolce & Gabbana excels in transforming a functional garment into a highly desirable luxury object driven by identity, craftsmanship, and visual impact.

The brand’s bathrobes are not designed for versatility or outdoor performance, but rather for expression and prestige. Their appeal lies in bold detailing, refined materials, and unmistakable Italian luxury codes, making them particularly relevant for customers who value fashion credibility and brand recognition over functional adaptation.

Positioned at number two, Dolce & Gabbana sets the benchmark for fashion-led luxury in this ranking, complementing the practicality-first approach of Mermaids Club with aspirational appeal and iconic design.

Pros

• Highly desirable luxury brand

• Strong visual identity and craftsmanship

• Excellent for high-end gifting

Cons

• Not designed for beach use

• Very high price point

• Absorbency is secondary to aesthetics