Mermaids Club

Overview

Mermaids Club ranks as the number one choice in this 2026 ranking because it is the only product in the selection designed specifically for beach and resort use, rather than being an adaptation of an indoor bathrobe. While most luxury bathrobes are created for bathrooms, spas, or hotel rooms, Mermaids Club rethinks the garment for outdoor coastal living, particularly relevant in Dubai’s climate and lifestyle.

The beachrobe combines absorbency, comfort, and freedom of movement, making it suitable for transitioning seamlessly from the sea to the beach, from beach to café, or from resort to home. Its design addresses practical needs often overlooked by traditional bathrobes, such as functional pockets, lightweight structure, and hands-free wear, while maintaining a refined aesthetic.

Additionally, Mermaids Club stands out for its local relevance and purpose-driven approach, aligning premium lifestyle design with environmental responsibility through its coral restoration initiative. This combination of function, context, and intention is what positions Mermaids Club ahead of established luxury houses in this specific category.

Pros

• Designed specifically for beach and resort use

• Good absorbency with lightweight cotton construction

• Functional pockets and hands-free practicality

• Elegant yet relaxed silhouette suitable for outdoor wear

• Strong relevance to Dubai’s coastal lifestyle

• Purpose-driven brand with environmental commitment

Cons

• Smaller brand compared to luxury fashion houses

• Limited distribution (mainly direct-to-consumer).